THE USE OF QUALITATIVE CONTENT ANALYSIS IN CASE STUDY RESEARCH FLORIAN KOHLBACHER

Technical fuzziness of qualitatively oriented research needs to be balanced by theoretical stringency. First, case study research as a research strategy within qualitative social research is briefly presented. Methods of text and discourse analysis Bryan Jenner, Trans. Therefore, a case study cannot be defined through its research methods, but rather in terms of its theoretical orientation and interest in individual cases HARTLEY, , p. Therefore they argue in favor of a theory-based category system, which is more open and can be changed during extraction when relevant information turns up but does not fit into the category system. STAKE concurs, suggesting that case studies have become “one of the most common ways to do qualitative inquiry,” but at the same time concedes that “they are neither new nor essentially qualitative” p. This section provides a brief introduction to qualitative content analysis as a text analysis method for qualitative social research.

Besides, different indices which correlate two separate measurements and contingencies, more complex procedures can also be used for analysis TITSCHER et al. At the same time he seeks to encourage the integration of qualitative content analysis into the important step of data analysis in case study research. New articles by this author. However, the basic difference between classical content analysis and structuring within qualitative content analysis is the development and use of the coding agenda 7. Get my own profile Cited by View all All Since Citations h-index 24 19 iindex 42 This section will give a short overview of the main steps in undertaking case studies, drawing mainly from YIN a ‘s seminal work on case study research. This implies that the procedures of content analysis cannot be fixed but have to be adapted depending on the subject and its context.

the use of qualitative content analysis in case study research florian kohlbacher

This section gives a brief overview of case study research. Since this paper only aims to serve as the starting point for a more thorough discussion of the application of qualitative content analysis for stud study research, the scope is rather narrow.

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Besides, theory development does not only facilitate the data collection phase of the ensuing case study, the appropriately developed theory also is the level at which the generalization floriwn the case study results will occur. Predictive validity can only be used as a quality criterion if predictions can reasonably be made from the material in this case verification is usually easy and significant.

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Subsequently, it will be helpful to consider whether the case study will be exploratory, descriptive or explanatory and a key decision to be made anaoysis whether the research will be based on a single case study or on multiple cases HARTLEY,p.

This is of course only a very superficial and over-simplified assumption of the distinction between quantitative and qualitative research methods. In fact, the theoretical basis of the first moves towards analyses of contents was Harold D.

the use of qualitative content analysis in case study research florian kohlbacher

Kombination und Integration qualitativer und quantitativer Analyse Philipp Mayring These are especially important when trying to generalize results. Co-opetition and knowledge co-creation in Japanese supplier-networks: It consists of a set of interpretive, material practices that make the world visible.

The Use of Qualitative Content Analysis in Case Study Research

In contrast to this, STAKE identifies three researcu of case studies— intrinsicinstrumentaland collective —with the distinction between intrinsic and instrumental a collective case study is instrumental study extended to several cases addressing the degree to which the focus is on the unique or the generalizable features of koylbacher case research pp. Usage Statistics Information We log anonymous usage statistics. In fact, despite this openness, qualitative content analysis is strictly controlled methodologically and the material is analyzed in a step-by-step process see Section 4.

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Egyptian Bloggers before and after the Uprising N. Journal of Marketing Management 28, However, not only the manifest content of the material is analyzed, but also so-called latent content as well as formal aspects of the material MAYRING, b, pp. Qualitative research methods Vol.

Moreover, the combination of qualitative and quantitative analyses has also been addressed in the field of case study research see above, Sections 3. Before we take a look at the individual steps in the process of conducting aanlysis study research, it is now time to deliver a definition of what case study research actually is. New articles related to this author’s research.

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the use of qualitative content analysis in case study research florian kohlbacher

References Publications referenced by this paper. Problems of inference relate to the possibility of drawing resewrch, on the one hand, about the whole text on the basis of the text sample and, on the other hand, about the underlying theoretical constructs such as motives, attitudes, norms, etc.

Therefore, qualitative content analysis can be viewed as a comprehensive approach to data analysis, which seems to be especially suitable for case study research. Administrative Science Quarterly24 December One of the key features of qualitative content analysis in contrast to classical quantitative content analysis is that the context is also central to the interpretation and eesearch of the material.

What is the contribution of using qualitative content analysis as an interpretation and analysis method for developing case studies? This means that the state-of-the-field of the respective research subject as well as subjects closely related are required to be qalitative into account and integrated into the analysis.

It will be examined whether the problem locations, where there is some disagreement about coding, differ systematically from the material. However, he fails to go into greater detail concerning this matter.

As a result, inference in content analysis confines itself only to specific features of external and internal validity. From Underground to Elite: Indeed, the case study’s unique strength is “its ability to deal with a full variety of evidence—documents, artifacts, interviews, and observations” YIN, a, p. As a matter of fact, it is this kind of systematics what distinguishes content analysis from more interpretive, hermeneutic processing of text material MAYRING,p.

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