LOREAL PLENITUDE CASE STUDY PPT

Simplify pricing structure Simplifying the price structure could potentially attract new customers. Do you agree with the recommendation provided? For Plenitude it included 5 parts: This is a typical research in-store shelf arrangement evaluation of Plenitude. Goldman Sachs Case Stu For example, what are the least popular products? Review current pricing strategy.

Plentitude of products Oil of Olay 14 Ponds 9 Nutrogena 5 Nivea 4 19 People think Plentitude has too many type of products and packaging is so wordy. Are aspects of the strategy “too French” for the U. Goldman Sachs Case Stu They like packaging too, it has an expensive look. People buy it because of its reasonable price; can be easily found and very reliable.

Make it easy for consumers to know the difference within cleansers or moisturizers or treatments. Change the image of Plentitude in the mass market. We are in the 3 position of moisturizers.

We think you have liked this presentation. Technology is a greater asset in selling treatment moisturizers instead of daily moisturizers. Sales were doubled compare with but we spend in Advertising and profit still in negative.

This is a typical research in-store shelf arrangement evaluation of Plenitude.

Bringing “Class to Mass” with Plénitude

To evaluate the Plenitude line and packaging on how people feel about and compare with our major competitors. We would also like to propose sudy new market strategy plan for Plenitude line in mass market of US. My presentations Profile Feedback Log out.

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Divide product line to target younger and older users Dividing the product line is an alternative that is in a slightly sudy direction than the others.

With this alternative one thing to watch out for is not taking too much information out so that everyone is confused. Are there any other strategic alternatives you would have suggested? While the first three alternatives focused on simplifying, this alternative is focused on specifying the product line to target younger customers with cleansers and moisturizers, while at the same time targeting advertisements of specialty lkreal to older women.

One of the likely consequences of this is the possibility of losing customers not included in the targeted niche lorreal, such as the younger group. The issue with simplifying is that it may reduce the amount of choices people have when making a decision about the products they have, but on the other hand it is an opportunity to market to the segment that does not necessarily need all the information to begin with and may be intimidated by too much.

loreal plenitude case study ppt

Auth with social network: Here are our recommendations: All rights reserved 1 Learning Outcomes — Chapter 2 1. Applying the same market strategy as in France Our new market strategy plan is to re-establish Plentitude brand image and bring it to successful and profitable in the nearly future.

loreal plenitude case study ppt

We plan to have trial event at Mega supermarket every 6 month. To make this website work, we log user data and share it with processors.

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Bringing “Class to Mass” with Plénitude – ppt video online download

Those savings alone would reduce the pre-tax loss for the pre-tax loss was This could be done follow with another market research. Feedback Privacy Policy Feedback. The company should target women 30 and older seeking a product to reduce a specific sign of aging or a product to reduce signs of aging in general. Introduction of Current Situation As you may aware, Plentitude sales grew well through and we hit a four-year sales plateau after that.

Are aspects of the strategy “too French” for the U. For Plenitude it included 5 parts: They have very traditional and generational brand image, people also has a demand to see new brand coming out in this market. Apparently, this has been less successful in the US than in France.

Do you agree with the recommendation provided? That is consumers perceive the line to be too complicated, due to the amount of information on the packaging, and too expensive.

loreal plenitude case study ppt

Appendix – Exhibit 1 gives the Dollar Shares in Goldman Sachs Case Stu

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