CASE STUDY ON SNAPDEAL PPT

It has 25 million of user base and adds a new product every 20 seconds. The exception is logistics firm GoJavas; but Snapdeal failed to capitalise it long term, and it fell into the hands of Pigeon Express despite Snapdeal’s 20 million investment in it. Depending on their impact on the business objectives, these are modified or re-dimensioned as required. Soon Snapdeal ventured into a proper e-commerce site including categories like electronics, fashion, kitchen appliances, apparels and many more. So there was no volume of users to cater to with the 14 regional languages in the app. Rates and Charts – FXStreet https: YourStory looks back at where the seven-year-old company lost its way, and how.

Both grocery and furniture categories have not been cracked yet in Indian ecommerce. Indeed, few months ago, when mobile visitors to the site were just five percent of the total, Bahl and Bansal created a separate team for mobiles and urged it to compete with the PC team. The entire shopping experience from UX to products to delivery needs to be fine-tuned according to the needs of this demographic. The actual fact that Snapdeal is valued at a billion dollars today is a proofto the vision of its founders. Since Vivo Y53 is at a price more than its best price right now, our snapdeal will be to wait for sometime for price to reduce or a deal snapdeal Vivo Y53 to come up. This made SoftBank the largest investor in Snapdeal. Soon Snapdeal ventured into a proper e-commerce site including categories like electronics, fashion, kitchen appliances, apparels and many more.

Snapdeal is now the second-largest e-tailing company after Flipkart in India. Rohit Bansal and Kunal Bahl – Founders of Snapdeal Unless you have been living under a rock for the past few months, you already know that Snapdeal is about to be acquired by its former rival and e-commerce market leader Flipkart.

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Case study on snapdeal ppt – Latest News Videos. No thought for grocery and furniture These are opportunities Snapdeal lost out on.

case study on snapdeal ppt

Snapedal Flipkart is only building on those now. However, in their official statement, Snapdeal says: Language was, in fact, never the biggest issue to be solved to expand the customer base for e-commerce.

The seven sins of Snapdeal: how and where they lost their way

Technology is the single biggest expense in the company. Snapdeal could have had the upper hand in fashion, a high-margin category, had it acquired Jabong. However, India is an open country and players like Amazon, eBay, Uber have a free run to come and compete here. At a time when the brand was already draining, it tried to look profligate by spending an insane amount of money.

Rohit and Kunal, before taking the percent salary cut, were both reportedly drawing an annual salary of Rs 46 crore. Snapdeal also had the highest number of fulfilment centres for any online retail platform in the country—69 across 25 cities, while Amazon currently has 27 and Flipkart If, at any time, you are interested in reverting to our default settings, please select Default Setting above.

What really went wrong with Snapdeal?- A case study

When it was establishing its niche in the industry, websites like nsapdeal. Foreign Exchange — Wells Fargo https: Depending on their impact on the business objectives, these are modified or re-dimensioned as required.

case study on snapdeal ppt

We have analysed price data for Vivo Y53 for a period of 90 days. The names like Myntra and Flipkart were entering the market at the same time. If Flipkart acquired Jabong and eBay India on their deathbeds, every company Snapdeal acquired was at its peak.

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What really went wrong with Snapdeal?- A case study

Snapdeal has denied this when asked for comment. Did we make errors in our execution?

Here are some surprisingly mistakes the founders have made about where the company has gone wrong. They started cost per lead CPL campaign in which the affiliates were paid Rs.

Snspdeal competitors are as good as or better than you. But it needed creative partnerships and technology hacks. Snapdeal has ventured into mobile payments a bit too late with FreeCharge Wallet. It is predictable that the figure will rise to 85 to 90 percent in the coming two years.

case study on snapdeal ppt

Urban Legends Reference Pages. It was a jerky ride in the first few months.

Case study on snapdeal ppt

Initially started as an offline business, Snapdeal went online in The best price of Vivo Y53 has not shown much case variation over the recorded period. Language was not the biggest barrier to e-commerce; customer experience was.

Both grocery and furniture categories have not been cracked yet in Indian ecommerce. Stury entire shopping experience from UX to products to delivery needs to be fine-tuned according to the needs of this demographic.

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