ALEX OSTERWALDER PHD THESIS

The goal of this dissertation is to find and provide the basis for a managerial tool that allows a firm to easily express its business logic. The business model that works in one situation may not work in another. Please explain in three sentences, what the Business Model Canvas is. If hundreds of people pursue this behavior and only one of them succeeds, it always seems like everyone were to succeed. But only all methods and processes together have the potential to develop better business models. However, we have to draw a general difference between the Silicon Valley and the rest of the world.

So my advice is quite simple: Summary The goal of this dissertation is to find and provide the basis for a managerial tool that allows a firm to easily express its business logic. Please explain in three sentences, what the Business Model Canvas is. Considering the question whether it is too simple: The only judges of your business model are your customers.

But the fundamentals of business models are much broader than that, which the BMC tries to explain with its nine building boxes. Summary The goal of this dissertation is to find and provide the basis for a managerial tool that allows a firm to easily express its business logic.

Today, there is no tool to approach corporate culture in the way we approach business models. Founding a business in Switzerland.

Interview with Alexander Osterwalder- Business Model Canvas

Do you see a danger of engorgement or a second dot com bubble? After my thesis was finished and published ina book was made out of it. The benefit for these corporations clearly is that new ideas are less naively proceeded which therefore decreases the risk. Do you see any threats that it might over simplify and suggest too much linearity?

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Document Type PhD thesis Format p. We see the Business Model Canvas as a tool, because it can be directly implemented in a meeting or a working session. The internet has given us countless opportunities to create value and the market is far from being satisfied.

The real thing is to try out things. Right now, the whole pharmaceutical industry is experiencing what I described.

Interview with Alexander Osterwalder- Business Model Canvas | St. Gallen Business Review

It is a broad tool that can also be used for already existing business models. And then test it, test it, test it! In other words, it is much more difficult to launch new ideas in a corporate environment than in a startup. They are all examples of established companies who failed to proactively innovate themselves while being successful.

alex osterwalder phd thesis

What also needs to be added is that one works a lot more efficient when using a tool. No, they show how they started with their business model and osterrwalder they have strengthened it. Basically all industries are desperately trying to innovate themselves at the moment. Nevertheless, this process slowly ceases.

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Alexander Osterwalder

Imagine a company with a successful business model. In return, the BMC creates clarity. The Business Modell Canvas is, simply said, a way of visually depicting business models.

alex osterwalder phd thesis

The business model that has worked in the industrial sector, probably fails in another. For different processes different tools are needed.

alex osterwalder phd thesis

So there are many different possibilities how the BMC can be implemented. The goal is to depict the business model. There is no best possible business model.

Sooner or later there will be a tool that enables us to work on corporate culture, to draw an outline for it and to change it. The business model that works in one situation may not work in another.

It needs a coherent language to approach the topic. It is interesting to think about alternatives: Just think about how WhatsApp and Skype have damaged their previous business model. The Business Model Canvas helps people to better lead strategic conversations about existing business models and to implement new ones.

I met a lot of different people that want to execute new tools to be able to develop new ideas.

For instance, launching a new idea or a startup like Strategyzer, I start with a model.

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